WHAT'S BEHIND OUR CHOICES?

 

Take a moment to learn about why we choose Pima cotton from Peru. The quality, sustainability, and transparency behind the ethical manufacturing drives our decision.

* We have no affiliation with Mey.

Pima cotton originated in Peru over 5,000 years ago. Peru's ideal growing conditions produce a softer, longer and more durable fiber than any other cotton in the world.

Important fact: Cotton requires a lot of water to grow. According to Treehugger.com (the world's largest information site dedicated to driving sustainability mainstream), it requires 400 gallons of water to grow the amount of cotton it takes to make an ordinary cotton shirt. In Peru, much of the water used is run off from the Andes and the hot rainy climate surrounding and inside the rainforest, so very little extra irrigation is needed. Their entire production radius is relatively small and the miles it takes for the yarn to travel from Peru to California (where we purchase our yarns) is more than comparable to the 90% of United States cotton crop that is conventionally grown.

Recycling & Upcycling has become an ever-growing trend to tackle the growing production within the clothing industry's current linear take-make-waste model.

"Textile waste is the fastest growing component in our waste stream when compared to traditional components such as paper, glass, plastics, metals, glass and organics." - Raymond Randall

Managing Principal, Waste Management

Upcycling is a fabulous way to give new life to something discarded in order to prevent it from entering landfills. It does mean that some synthetic fibers will be used in our Upcycled Collection, but we honestly believe that it is better used in a beautiful new item, than to add to our waste stream. Purchasing and using organic cotton encourages growth for sustainable, fair, and eco-conscious farms. It is actually good for the environment when organic farming is conducted responsibly. But until the clothing industry transforms to a circular model, we will continue to upcycle all of the discarded fibers that we can.

According to treehugger.com, "Vegans do not want to participate in what they consider to be exploitation, just as many other people don't want to buy clothing made with sweat-shop labor."

Even though we offer products that are not vegan, every non-vegan yarn is chosen carefully to ensure it was produced in a fashion that does no harm to animals. 

Organic cotton is not always vegan. It depends on the harvesting process and the dyes used to color the yarn as to whether it can be considered vegan or not. Any products within our Vegan Collection are made using only certified vegan organic cotton yarn, which means it was hand-picked and hand-dyed using solely botanical dyes, or is a variety of cotton called Color-Grown, which means it grows naturally in the color you see, and requires no dye at all.